GUPPYFRIEND BAG CAPTURING FIBRES DURING WASHING

CARING FOR THE

LESS IMPACT, LESS WATER, LESS CO₂ THAT WE NEUTRALIZE
Our lingerie has used so far less planet resources Vs conventional lingerie - certified by BCOME.

• % CO₂ preserved - neutralising our CO₂ emissions via renewable energy investments.
• equivalent to bottle(s) of 1.5 L.
• equivalent to saved fishes.
• people involved in this article creation; processes from design to you.
• km from point 0 to our eco-warehouse in Belgium.

AT HOME

We invite you to join us to further reduce our impact.

• Hand-washing your product or 30°C short machine wash.
• Always wash using biological soap, like 'Fer à Cheval' Marseilles super mild soap.
• Wash in a GUPPYFRIEND washing bag to collect any micro-fibers. Get yours here.
• Always hangdry, please no dryer or iron. ;-)

BRAND AND PRODUCTS

VEGAN, OUR ÉCO-COMMITMENT IS GENUINE
All our lingerie beautiful styles inspired by Parisian Woman and are made with sustainability in mind.

We created all our bras, Panties, bodies with a strong ethics and with recycled and organic materials.
Our brand and its products are certified PETA-Approved Vegan.

PROXIMITY SOURCING

Our design team is only 150km from our Ateliers.
We only use ground transportation during development phase.
As a result, we never receive or send samples by air-freight carriers.
It can save up to 60 to 80k km during products' development phase.

CO₂ COMPENSATION

WE STRIVE AT CARBON NEUTRALITY
We collaborate with two independent éco-partners (BCOME in Barcelona and CLIMATE PARTNER in Berlin) to calculate the reduction of our Carbon impacts and natural resources used Vs conventional lingerie. We then neutralise our CO ₂ emissions impacts in investing in CLIMATE PARTNER renewable energy projects. This contributes to UN Sustainable Development Goals.

RECYCLED FIBRES

WE RE-USE OF FIBRES AND MATERIALS FROM A PREVIOUS LIFE
We focus on reducing the usage of our planet's resources, leveraging existing materials (pre and post consumer wastes) as much as we can.

• for products, prioritising
  recycled and organic threads, fibres, fabrics for all products, recycled elastics,
  recycled spacer pads in honeycomb recycled metal & alloys for all pieces, wire, ring, slider, buckle, hook and eyes,
  recycled metal & alloys for all pieces, wire, ring, slider, buckle, hook and eyes.
• for packaging
  recycled and recyclable paper, compostable materials, always opting for responsible solutions like organic cotton thread for our hang tag or like paper based packing tape, banning mono-use plastics.

• for our points of sales
  85% of our stores materials has a previous life. Our hangers are made of metal and are perpetually used. No plastic.

GIVING BACK

WE GIVE BACK TO OUR COMMUNITIES
We respect and support our communities, investing in education Health, Financial inclusivity, Gender equality in our manufacturing Ateliers through BSR I HERproject.

We donate regularly to Women's Foundation (La Fondation de Femmes), the reference structure for the freedom and the Rights of Women and against the violence of which they are victims.

We respect with emotion each woman for her uniqueness.
The ones representing us in our campaign are natural, without retouching ;-)

TRACEABILITY

WE ARE HONEST, ETHICAL, TRACEABLE, TRANSPARENT
On the side of out official certifications, we are committed to transparency and traceability.
A QR code is attached to each product to discover its own journey, from materials to our Warehouse in Belgium.
We signed the Transparency Pledge and are part of the B-Corp movement.

LIMITING WASTE

WE HATE WASTE, REDUCING IT WITH PRECISION AND DISCIPLINE
We limit our waste at our office as well as during productions finding ways to recycle and upcycle any materials to give them a 2nd life.

WE CARE FOR YOU

YOU WILL ACQUIRE A BEAUTIFUL AND DELICATE LINGERIE THAT IS FULLY AWARE THAT IT IS TIME TO TAKE CARE OF OUR PLANET.
We are committed to our Planet focusing on decarbonation, circularity, proximity sourcing and ethics.

• We are Vegan PETA-certified (brand and products),
• 80% of our fibres are recycled or organic,
• 72% of our alloys is recycled,
• Our packaging is 100% sustainable, recycled, recyclable or compostable,
• Each of our product has a QR code on its tag for you to scan it and discover its eco-journey,
• We act to reach carbon neutrality investing in renewable energy projects,
• We continue to make progress in our responsible approach, moving towards SBT (Scientific Based Target) in 2023 and Net Zero in 2030.

We have so much left to do!