105 styles based only on 14 signature shapes to maximize resources efficiency. We defy fast fashion rhythm & impact
Responsible & undyed packaging
From plant-based home compostable product bags to recycled & recyclable paper mailer. We avoid using mono-use plastic in our packaging
Low-impact logistics
Working with sustainable logistic partners, with our main warehouse powered by renewable energy
Certifications driven
Creating the collection with certified éco-fabrics, including Standard 100 by OEKO-TEX®
Sea not air
We use low-emission sea freight whenever possible for all materials & finished garments
Asia proximity sourcing
Our concentrated network of suppliers allows us to go direct to the source & minimise éco-impact from transportation
Mix & play
Multiplying the occasions
Designed to bring endless possibilities of 2000+ combinations for continuous excitement - buying less, making them last & reducing waste
I am
Carbon neutral on my entire value chain
Today…
Today…
How come?
1st - We use life-cycle assessment in our every process to minimise our carbon emissions
2nd - We 'offset' our carbon emission upstream & downstream through certified climate projects to achieve neutrality on our entire value chain
Our goal is to keep the rise in mean global temperature according to the Paris Agreement, COP21 validated by the UN
We offset all our CO2
VCS, CER Certified
Our project is Clean Wind Energy in Guyuan, PRC
Offsetting all our emission from our entire value chain, estimated 1.14kg CO2eq per product. It creates renewable energy, increases responsible development & contributes to 6 UN sustainable development goals.
VCS, CER Certified
On our way to net zero
2023
SBTi approved
We are adapting science-based target - a clear, scientific, data-driven pathway for companies to reduce their greenhouse gas (GHG) emissions for a better future
2025 climate positive
Climate positive in our entire value chain by 2025
We are working with our partners to further reduce our GHG emissions & reach a positive impact to our environment. We are working on a precise roadmap & will share our progress in our sustainability updates
Sustainability starts from you
Measure before you buy
We recommend you to use our bra size calculator to find your right size & guarantee the best fit. It would avoid unnecessary returns & its planet impacts.
Wash sustainably
We recommend hand wash. When machine wash, please use a short washing cycle at 30 degree
Avoid the dryer as it consumes high energy & not the best friend of your lingerie
Always wash with planet-friendly biological soap flakes like 'Fer à Cheval' soap from Marseille, made with plant-based oils no preservatives, dyes, additives or animal fat
Stop microfibres
Many microfibres can be released from a single load of laundry, polluting water bodies & entering the food chain. We recommend to always use a GUPPYFRIEND washing bag to stop microfibers pollution. Available for 29.75€ at check-out.
Still so much to do…
<0.5kg CO2eq upstream by 2024
Our goal is to reduce our CO2eq per unit by -40% (cradle to gate) & work together to reduce product use carbon footprint
25% renewable energy by 2024
Work with our manufacturing partners to favour significantly higher adoption rate of renewable energy
Alternative dyes
Chemical dyes are a big challenge for us - we don't like them but they bring colour vibrancy & longevity to products. We continue investigating for more sustainable alternatives
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
Size chart
We developed a tool to help you find the right fit.
Alternatively, wear your best fitting unpadded bra & can use the size chart to find the right size. Step 1: Wrap the tape measure around your torso directly under your breasts, check the 1st part of the table to find your band size. Step 2: Place the tape measure around the fullest part of your bust, you can round the measurement to find your cup size.
Under-bust (cm)
70
75
80
85
90
68 - 72
73 - 77
78 - 82
83 - 87
88 - 92
Cup size (cm)
A
B
C
D
E
70
82 - 83
84 - 85
86 - 87
88 - 90
75
87 - 88
89 - 90
91 - 92
93 - 94
95 - 97
80
92 - 93
94 - 95
96 - 97
98 - 99
100 - 102
85
99 - 100
101 - 102
103 - 104
105 - 107
90
106 - 107
108 - 109
110 - 112
Use the wired bra size table to find your cup size, then use the table below to find your respective size.
